TVS Motor Privacy Policy

Name of Organisation: TVS Motor Company Limited


Last updated on 24-05-2022

Your Privacy is of paramount importance to us. We are committed to safeguarding your privacy and protecting your Personal Data that is with us. This Privacy Notice outlines the details of the Personal Data we collect and process, how we handle it and the purposes for which we use it. Please read the following carefully to understand our practices regarding your Personal Data.

Throughout this document, the terms “we”, “us”, “our” & “ours” refer to TVS Motor Company Ltd. And the terms “you”, “your” & “yours” refer to YOU (the individual whose Personal Data we are referring to).

What Type of Personal Data Do We Collect, Store and Process?

Categories of Personal Data that we collect, store and process are as follows:

  • Demographic, Identity & Contact Data (for e.g., name, age, gender, email address, contact number, occupation, physical address and pin code)
  • Medical Data (for e.g., Blood Group)
  • Online Identifiers and other Technical Data (for e.g., IP address, browser type, device identifiers)
  • Vehicle Data (for e.g., registration number)
  • Telematics Data (for e.g., data about overspeed, bike fall and crash)
  • Communications details (for e.g., communication done through emails)
  • Generated Data (for e.g., logs, transaction records)
  • Testimonials that may contain some Personal Data.
  • ix. Vehicle ride related data for navigation support services*

* If you use the mobile applications such as “TVS Connect”, “TVS iCube” etc., we also collect, store and process the following personal data:

  • Personal Data collected via permissions on our mobile applications (for e.g., contacts, location data, photos and SMS)
  • Ride Data (for e.g., travel location, travel date, time, top speed, average speed, driver behaviour data such as speed and braking habits.) This information will be collected only if you connect your vehicle with the device in which the mobile application is installed using Bluetooth and your device receives Global Positioning Satellite (GPS) signals. Location data is collected in the background when you use our mobile applications.

Where Do We Collect Your Personal Data From?

We collect your Personal Data in the following ways:

  • When you visit our website or social media pages and fill in the registration form and use the Contact Us facility.
  • When we receive a request for service and parts at our distributor or dealer network
  • When you use our mobile applications
  • When you interact with us via our websites or use services on our websites.
  • When you use one of our connected mobility vehicles, we collect ride data statistics.
  • When you sign-up to become our distributor.

How Do We Use Your Personal Data?

We use your Personal Data for the following purposes:

  • If you express an interest in our product, we collect and share your Personal Data to our distributor, dealer or to us by online or written means who would in turn would contact you to schedule a store visit.
  • If you are an existing customer, we collect your Personal Data for the following purposes:
    • To authenticate your account or information on our applications that you use.
    • To provide you with our products and services (including but not limited to roadside assistance, ride information, assistance in case of accidents, servicing history).
    • To generate analytics relating to use of our vehicles by you.
    • To communicate with you regarding existing products and services availed by you, including notifications of any alerts or updates.
    • To evaluate, develop and improve our products and services.
    • For market and product analysis and market research.
    • To send you information about our other products or services which may be of interest to you.
    • To obtain feedback and handle enquiries and complaints.
    • To comply with legal or regulatory requirements.
    • To reach out to you for service reminders.
    • For navigation support services: we use location data in our connected mobility vehicles to provide user specific information and functionalities while using the mobile application. For example, to provide the user with turn-by-turn navigation feature on the connected vehicles speedometer, the mobile application requires to use the location data in the background so that even when the users phone is locked and in their pocket the navigation feature in the application continues to work and sends turn-by-turn instructions to the Bluetooth connected speedometer on the vehicle.
  • If you are a distributor or dealer we collect your Personal Data for registration and billing purposes.
  • If you are a distributors or dealer’s employee and use our mobile applications such as “Mahle Mobile Application”, based on your consent we collect your Personal Data to share technical learning courses and track your learning progress and to allow you to process customer complaints and coordinate solutions.

If you are a website visitor, we process your Personal Data to optimize your website experience and customize content.

On What Legal Grounds Do We Process Your Personal Data?

We process your Personal Data by relying on one or more of the following legal grounds:

  • You have expressly consented to us for processing your Personal Data for specified reasons.
  • The processing is necessary to carry out our contractual obligation with you (for e.g., to communicate with you regarding existing products and services availed by you).
  • The processing is necessary for our legitimate interests (to evaluate, develop and improve our products and services)
  • The processing is necessary for compliance with a legal obligation we may have towards other stakeholders like law enforcement agencies, government agencies, regulators, etc.

Where the processing is based on your consent, you have the right to withdraw your consent at any point in time. Upon receipt of your request to withdraw your consent, the consequences of withdrawal will be communicated to you. In many cases, upon such a withdrawal, we may not be able to continue offering our products and services to you. You may withdraw your consent by contacting us using the details specified in the ‘Contact Us’ section.

Who Do We Share Your Personal Data With?

We may disclose your Personal Data to:

  • Our Parent Company for business and operational purposes.
  • Our affiliates or group companies.
  • Our Distributors and/or Dealers
  • Third Party Service Providers who work for us or provide services or products to us.

We may also share your Personal Data under the following circumstances:

  • To respond to court orders, or legal process, or to establish our legal rights or defend against legal claims.
  • If we are acquired by or merged with another company.

International Data Transfer

Data collected from you will be stored or transferred in accordance with the applicable Data Protection Laws. We may transfer your Personal Data to other countries outside your country of residence for any of the purposes defined in this Privacy Notice to the entities mentioned above. If the law of your country of residence mandates us to take consent before International Data Transfer, we will take your consent for the same. Any Personal Data that we transfer will be protected in accordance with this Privacy Notice.

How Do We Secure Your Personal Data?

We are committed to protecting your Personal Data in our custody. We take reasonable steps to ensure that appropriate physical, technical and managerial safeguards are in place to protect your Personal Data from unauthorized access, alteration, transmission, and deletion. We train our employees about the importance of maintaining the privacy and security of your Personal Data. We ensure that the third parties with whom we share or provide access to your Personal Data under appropriate contracts undertake to implement appropriate security measures to protect your Personal Data in line with our policies.

Special information regarding DNC Registry

We comply with DNC Regulations as may be applicable under the laws of your country of domicile.

For Singapore and Vietnam Customers:
We comply with all provisions regarding the DNC Registry under the Vietnam’s Anti-Spam Regulation Decree and the Singapore Personal Data Protection Law.

If you have provided us with your Vietnamese/ Singapore telephone number(s) and have indicated that you consent to receiving marketing or promotional information via your Vietnamese telephone number(s), then from time to time, we may contact you using such Vietnamese/ Singapore telephone number(s) (including via voice calls, text, fax, or other means) with information about our products and services.

How Long Do We Keep Your Personal Data?

We retain your Personal Data for as long as it is required to fulfil the purposes outlined in this Privacy Notice and for legal or regulatory reasons.

How Do We Use Cookies and other Tracking Mechanisms?

We use cookies and other tracking mechanisms on our website to collect data about you. We use the data collected from cookies and trackers to analyze trends and statistics. This will help us optimize and customize your website experience and to provide better website functionalities.

We collect Personal Data about you via Mobile Applications using permissions such as camera contacts/telephone, location, photo, SMS, etc. Your iOS and Android devices will notify you of the permissions that our app seeks and will provide you an option to consent to or refuse the permission. We use the data obtained through permissions to provide the functionalities through the Mobile Applications.

What Are Your Privacy Rights?

You have certain rights regarding your Personal Data that is with us. We commit to providing you with the right to access your personal data, right to transfer your personal data and the right to rectify any error in your personal data. Additionally, we commit to providing you with any additional rights you have under your country of residence. Please refer to the annexure to see the rights available to you based on your country of residence.

To know the rights available to you based on your domicile, use the link here.

Links to Other Websites

Our website may contain links to websites of other organisations. This Privacy Notice does not cover how that organisation processes Personal Data. We encourage you to read the Privacy Notices of the other websites you visit.

How Do We Keep This Notice Up to Date?

We regularly review and update our Privacy Notice to ensure it is up-to-date and accurate. Any changes we may make to this Privacy Notice in the future will be posted on this page. When we post changes to this Privacy Notice, we will revise the “last updated” date.

Limitation of Liability

To the extent permissible under the law, we shall not be liable for any indirect, incidental, special, consequential or exemplary damages, including but not limited to, damages for loss of profits, goodwill, data, information, or other intangible losses (even if we have been advised of the possibility of such damages), arising out of this Privacy Policy.

Governing Law, Jurisdiction and Dispute Resolution

This Privacy Policy shall be construed and governed by the laws of India without regard to principles of conflict of laws. All disputes, differences, claims, controversies and the like, which may arise between the parties to this Privacy Policy, including construction, meaning or operation or effect of the same shall be referred to sole arbitration of an arbitrator to be nominated by the MCCI Arbitration, Mediation and Conciliation Centre (MAMC), The Madras Chamber of Commerce and Industry, ‘Karumuttu Centre’, First Floor, No. 634, Anna Salai, Nandanam, Chennai – 600 035, at the request of the authorised signatory of either TVS Motor or yourself, as the case may be, and such arbitration shall be conducted in accordance with the provisions of the Arbitration and Conciliation Act, 1996, or its statutory amendments, and in accordance with the MAMC’s Rules of Arbitration and Conciliation or its amendments, in English language, and the seat of arbitration shall be at Chennai; the venue of arbitration shall be as per the choice of the MAMC-appointed arbitrator. The Award passed by the Arbitrator shall be final and binding on both the Parties.

How Do You Contact Us?

For any further queries and complaints related to privacy or exercising your rights, you could reach our Data Protection Officer at the following address